Custom Design

Custom designs are a rarity with other companies.   We’ve been creating custom designed websites for the past 5 years for nearly 100 clients, each done to their specifications.  With your input and our designers, we will develop a custom-designed website, tailored to deliver on all your expectations.  We incorporate your ideas with functionality and ease-of-use standards to establish the content, a color palette, images, navigation and layout options that best suit your communication objectives.

There are three primary areas of focus to consider when creating a user experience that exceeds expectations: information architecture, design, and content. These elements must work closely together to engage the senses, pull the user into the website, and provide an engaging experience.

Project Definition
IDS places an emphasis on the importance of understanding different types of visitors and audiences for your website. There are many different types of visitors each with their own unique goals.  User mapping aspects define the different groups of visitors and maps out their navigation path.

Understanding the different groups builds and delivers a user-centric design. Often times designers forget their target audience i.e. ultimately who they are designing for, which becomes the cause of messy and non-attractive websites. 

Site Structure
Websites grow with time and often do not follow the original taxonomy structure or obtain new content without consideration of the original layout. End result is an unorganized website that is difficult for visitors to quickly reach the content they are looking for.

We provide a graphical illustration of the proposed site structure with wireframes and site diagrams, as it helps to provide a visual context of the recommendation. The diagram provides an easy modification of the layout and brand elements. This step solely focuses on the layout and organization of the content, excluding any ascetics/graphical elements.

Visual Design
After the site layout and taxonomy have been approved, a rough draft mock up is created to see how the overall site will look like with existing brand elements. Layout of the site and colors are modified to best maximize the current brand elements, such as logos, color schema, watermarks, etc.

The final part of the Visual Design Phase is to create full design mockups that allow the client to not only see their requirements in a full design but also to compare various options.  In collaboration with the client, we will implement multiple revisions to the mockup to help support the selection of the final design.

Development
IDS converts the finalized design mockup to associated web-based technologies. Our designers and developers take complete care while developing the website to make sure that the designs and functioning are error free. The quality assurance cell will further assure the quality of work done.