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Social Marketing
Social Media websites such as Facebook and Twitter are growing in popularity at an incredible rate, accumulating more active users than the entire U.S. population. Social Media is a largely untapped venue for many businesses. Through virtual networking, you will be able to send messages to the your community and increase brand awareness. IDS will focus on empowering consumers online who then become authentic brand advocates on the social web. Activating Word of Mouth is about identifying fans online and creating a fun, rewarding, culture around your site. People that contribute to discussions in social websites are interested in a given subject, thus they are a highly targeted market.
Facebook: Company Page (info/discussion forums) to obtain “fans” and notify them on any updates that will be shown in their news feed.
Twitter: Immediate micro-blogging: 140 character limit to notify the public the first hour after posting.
YouTube: Highlight past events, projects, business openings, sponsorship opportunities, presentations, share with friends etc. Each video can be linked to the your site.
Social media functionality will not only engage existing social media users but also entice visitors, who are not on social sites (still a large percent of the public including many young adults) to join your social network.
Social Media Marketing
