The purpose of the segmentation reports is to understand and analyze a subset of visitors whose behavior you would like to see and analyze. This helps to answer business questions and provide direction on how to best spend time and money on & offline efforts. These reports may include the number of visitors who searched for your project, who is sending you the most traffic, where the visitors come from, how they interact with your site, etc. Segmentation reports provide a great opportunity to better understand the mindset of the target visitors, strengthen the market strategies and strive towards a higher converting website.
Some of the key fields that should be included in the segmentation reports:
Number of visitors who used Google to search for your company: This custom segmentation focuses on providing the number of users who searched directly for your business and related keywords. This helps with updating the content of your site to get better search ranking in popular web search engines.
Who is sending you the most traffic? This segment focuses on determining who is sending the most relevant traffic and show people who stay on the website. From this segmentation you could determine the keywords that result in higher page views, and the referrals that provide the interested visitors
Determining Broadband/Dialup users This segmentation analyzes if majority of the visitors use dialup/broadband internet connection. This allows redesigning and improving the performance of the webpage periodically and the impact it has on the page views.
We have worked with IDS for over 3 years now, getting almost all of their services including my website, their search engine ranking, local listings, mobile websites and now we have just started a Facebook campaign. I have always been very impressed with their results on their claims, their follow up and best of all, their open approach to direct communication. I rely on them to provide me what I need to be successful online and they never fail to meet this goal. They guaranteed two keywords on page one, but got 32 keywords on page one! I have often stopped by their office and I am always greeted with warm hospitality from the staff. They are always happy to walk me through what they have been doing. Andy and the team are friendly, highly experienced and get the work done. - S&G Cleaning Services
IDS has been there to support my business throughout the years. My business requires frequent updates and strong marketing as the day camp approaches and the whole team has worked with me to continue to grow my business. They have a strong knowledge and great consulting skills to help continue to grow my website. I would highly recommend this company to anyone who needs help getting found online, they got over 1,000 of my keywords on page 1 over the various different search engines, which I really didn't think could be done! They went far beyond my expectations -- Barry Wasserman, Eagle River Day Camp
Chocolate Lovers’ Club would like to thank you for all your help! You’re all very knowledgeable of what you do, and are always there to answer any questions we may have. The mobile site you made for us looks wonderful! We couldn’t have picked a better company to help us with everything we needed! -- Chocolate Lover's Club
Dora and her firm (IDS) designed the website for our statewide association (www.njava.org) and I must say that I was extremely impressed with how she and her team were able to take my simple idea and make it look so professional. They were efficient, timely, and most importantly easy to work with for someone that had very little web design experience and couldn't really tell them what I wanted. I would recommend Dora to anyone, big company or small non-profit, who is looking for a great firm to handle your web design needs.I will certainly be going back to her in the future -- Mike Ferguson
