Segmentation Reports

August 2014

The purpose of the segmentation reports is to understand and analyze a subset of visitors whose behavior you would like to see and analyze. This helps to answer business questions and provide direction on how to best spend time and money on & offline efforts. These reports may include the number of visitors who searched for your project, who is sending you the most traffic, where the visitors come from, how they interact with your site, etc. Segmentation reports provide a great opportunity to better understand the mindset of the target visitors, strengthen the market strategies and strive towards a higher converting website.

Some of the key fields that should be included in the segmentation reports:

1. Number of visitors who used Google to search for your company:
   This custom segmentation focuses on providing the number of users who searched directly for your business and related keywords. This helps with updating the content of your site to get better search ranking in popular web search engines.
2. Who is sending you the most traffic?
   This segment focuses on determining who is sending the most relevant traffic and show people who stay on the website. From this segmentation you could determine the keywords that result in higher page views, and the referrals that provide the interested visitors
3. Determining Broadband/Dialup users
   This segmentation analyzes if majority of the visitors use dialup/broadband internet connection. This allows redesigning and improving the performance of the webpage periodically and the impact it has on the page views.

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