One of the biggest challenges in revamping a large-scale Website is dealing with the content contained in the existing site, which needs to be “migrated” into the new Website. Many sites typically have hundreds or even thousands of pages that need to be migrated, with each page having various page assets (images placed on the page, links to documents, embedded videos, etc.) which all need to be migrated as well.
Content Conversion
Content must be migrated into the underlying content management system (CMS) which will power the new site, internal staff can to use the CMS over time to manage and update their respective Web pages.
Content must be adapted to the new Website design, so that it is pleasing to the eye and is easy for end users to navigate and consume.
Hyperlinks, contained within text of the Website, must be updated to point to new targets (when migrating content into a new CMS system, URL paths typically change).
Browser testing must be performed on each migrated page, to ensure the page looks good in current and older browsers.
Accessibility testing must be performed, to ensure the migrated pages are in compliance with the Website accessibility guidelines established for the Website.
Begin with a migration by performing an inventory of what content the client wishes us to convert. Then create a content migration plan, which maps out what content will be migrated “manually” by a Web developer and what can be scripted (e.g. information stored in a database).
The plan also establishes quality control checkpoints to ensure that content conversion goals are met, and outlines the review process for departments and programs to certify that their content is current and has been brought over correctly.
A well planned content conversion is essential to a successful Website redesign project.
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IDS has been there to support my business throughout the years. My business requires frequent updates and strong marketing as the day camp approaches and the whole team has worked with me to continue to grow my business. They have a strong knowledge and great consulting skills to help continue to grow my website. I would highly recommend this company to anyone who needs help getting found online, they got over 1,000 of my keywords on page 1 over the various different search engines, which I really didn't think could be done! They went far beyond my expectations -- Barry Wasserman, Eagle River Day Camp
Chocolate Lovers’ Club would like to thank you for all your help! You’re all very knowledgeable of what you do, and are always there to answer any questions we may have. The mobile site you made for us looks wonderful! We couldn’t have picked a better company to help us with everything we needed! -- Chocolate Lover's Club
Dora and her firm (IDS) designed the website for our statewide association (www.njava.org) and I must say that I was extremely impressed with how she and her team were able to take my simple idea and make it look so professional. They were efficient, timely, and most importantly easy to work with for someone that had very little web design experience and couldn't really tell them what I wanted. I would recommend Dora to anyone, big company or small non-profit, who is looking for a great firm to handle your web design needs.I will certainly be going back to her in the future -- Mike Ferguson
