February 2015

Content Writing

February 2015

IDS understands that any organization requires dynamic web content that will competitively establish the online venture and increase visibility to its community. IDS can direct and assist with writing and re-writing website content. Web content is written differently than any other technical or creative writing. Therefore, IDS approaches web content writing with the following considerations:

Preparation

In order to write for the targeted audience while keeping the website’s branding objectives in mind, the website must be established and context completed. IDS will research to understand the role that the website will play for your organization and your overall branding strategy.

Organization

Without organization, the content and message conveyed may not be understood. The current content will be reviewed and organized prior to making any edits or writing any new content. Content will be organized so that the content navigation is easy to follow and the site’s visitors do not get lost on your website. The visual layout of the content will also be enhanced where necessary with multilevel headings, bulleted lists, topical sentences in every paragraph, and additional highlighting and emphasis.

Flow of Information

The Internet allows for greater communication and information flow than has ever been possible before. Web readers usually skim through web pages and tend to exit websites if the information they are seeking is not easily accessible. This is why it is important to balance the volume of text and make sure it is written with the web in mind. Knowing how information flows helps IDS decide what type of information the site will need in order to prevent visitors from exiting your site prematurely.

…. To learn more, please read our next blog!

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We have worked with IDS for over 3 years now, getting almost all of their services including my website, their search engine ranking, local listings, mobile websites and now we have just started a Facebook campaign. I have always been very impressed with their results on their claims, their follow up and best of all, their open approach to direct communication. I rely on them to provide me what I need to be successful online and they never fail to meet this goal. They guaranteed two keywords on page one, but got 32 keywords on page one! I have often stopped by their office and I am always greeted with warm hospitality from the staff. They are always happy to walk me through what they have been doing. Andy and the team are friendly, highly experienced and get the work done. - S & G Cleaning Services

IDS has been there to support my business throughout the years. My business requires frequent updates and strong marketing as the day camp approaches and the whole team has worked with me to continue to grow my business. They have a strong knowledge and great consulting skills to help continue to grow my website. I would highly recommend this company to anyone who needs help getting found online, they got over 1,000 of my keywords on page 1 over the various different search engines, which I really didn't think could be done! They went far beyond my expectations -- Barry Wasserman, Eagle River Day Camp

Chocolate Lovers’ Club would like to thank you for all your help! You’re all very knowledgeable of what you do, and are always there to answer any questions we may have. The mobile site you made for us looks wonderful! We couldn’t have picked a better company to help us with everything we needed! -- Chocolate Lover's Club

Dora and her firm (IDS) designed the website for our statewide association (www.njava.org) and I must say that I was extremely impressed with how she and her team were able to take my simple idea and make it look so professional. They were efficient, timely, and most importantly easy to work with for someone that had very little web design experience and couldn't really tell them what I wanted. I would recommend Dora to anyone, big company or small non-profit, who is looking for a great firm to handle your web design needs.I will certainly be going back to her in the future -- Mike Ferguson