Content Writing - additional points to remember

March 2015

Clear and easy-to-understand language

Web content will be clear and easy-to-understand language for quicker reading. IDS works closely with our clients to gain and retain their business by giving them written information in a language they understand and appreciate. IDS has years of experience writing for a variety of audiences: schools (children & parents), businesses (consumers), artists (fans), government (communities), etc. The overall goal of the content writing for the website will be to use web content that is:

• Clear and concise and speaks to your ideal audience
• Well-composed and engaging to keep visitors on the website
• Rich keywords that will increase your website’s search engine ranking and organically drive targeted visitors to your website
• Free of grammatical errors and typos
• Speaks in the same tone as your branding strategy

Website Information Architecture

Information architecture defines the structure, organization, navigation, labeling, and indexing of a Website. It is the role of the information architect to decide how a site should be structured, what kind of content it should host, and how to accommodate future growth. Website navigation determines how many steps or pages it takes users to find the information they are searching for. The more pages visitors have to click through to find the desired content, the more lost they are on your website. As a result, IDS structures the website’s content in a logically, organized manner that makes your website user-friendly and easy to navigate.

Writing & Revision

Once the purpose is established, readers’ needs assessed, and content is organized, the writing will include polishing current content and writing new content as necessary. Content will be written with an appropriate style and tone with effective sentence construction and information flow. Content will be checked for accuracy, completeness, and effectiveness in achieving the intended purpose and meeting the visitor’s information-seeking needs and expectations.

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