Web content will be clear and easy-to-understand language for quicker reading. IDS works closely with our clients to gain and retain their business by giving them written information in a language they understand and appreciate. IDS has years of experience writing for a variety of audiences: schools (children & parents), businesses (consumers), artists (fans), government (communities), etc. The overall goal of the content writing for the website will be to use web content that is:
Clear and concise and speaks to your ideal audience
Well-composed and engaging to keep visitors on the website
Rich keywords that will increase your website’s search engine ranking and organically drive targeted visitors to your website
Free of grammatical errors and typos
Speaks in the same tone as your branding strategy
Website Information Architecture
Information architecture defines the structure, organization, navigation, labeling, and indexing of a Website. It is the role of the information architect to decide how a site should be structured, what kind of content it should host, and how to accommodate future growth. Website navigation determines how many steps or pages it takes users to find the information they are searching for. The more pages visitors have to click through to find the desired content, the more lost they are on your website. As a result, IDS structures the website’s content in a logically, organized manner that makes your website user-friendly and easy to navigate.
Writing & Revision
Once the purpose is established, readers’ needs assessed, and content is organized, the writing will include polishing current content and writing new content as necessary. Content will be written with an appropriate style and tone with effective sentence construction and information flow. Content will be checked for accuracy, completeness, and effectiveness in achieving the intended purpose and meeting the visitor’s information-seeking needs and expectations.
We have worked with IDS for over 3 years now, getting almost all of their services including my website, their search engine ranking, local listings, mobile websites and now we have just started a Facebook campaign. I have always been very impressed with their results on their claims, their follow up and best of all, their open approach to direct communication. I rely on them to provide me what I need to be successful online and they never fail to meet this goal. They guaranteed two keywords on page one, but got 32 keywords on page one! I have often stopped by their office and I am always greeted with warm hospitality from the staff. They are always happy to walk me through what they have been doing. Andy and the team are friendly, highly experienced and get the work done. - S&G Cleaning Services
IDS has been there to support my business throughout the years. My business requires frequent updates and strong marketing as the day camp approaches and the whole team has worked with me to continue to grow my business. They have a strong knowledge and great consulting skills to help continue to grow my website. I would highly recommend this company to anyone who needs help getting found online, they got over 1,000 of my keywords on page 1 over the various different search engines, which I really didn't think could be done! They went far beyond my expectations -- Barry Wasserman, Eagle River Day Camp
Chocolate Lovers’ Club would like to thank you for all your help! You’re all very knowledgeable of what you do, and are always there to answer any questions we may have. The mobile site you made for us looks wonderful! We couldn’t have picked a better company to help us with everything we needed! -- Chocolate Lover's Club
Dora and her firm (IDS) designed the website for our statewide association (www.njava.org) and I must say that I was extremely impressed with how she and her team were able to take my simple idea and make it look so professional. They were efficient, timely, and most importantly easy to work with for someone that had very little web design experience and couldn't really tell them what I wanted. I would recommend Dora to anyone, big company or small non-profit, who is looking for a great firm to handle your web design needs.I will certainly be going back to her in the future -- Mike Ferguson
