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SEO & Your Website

July 2013

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If you have a personal website then perhaps site traffic is not a big deal for you but if you use your website to make money then Search Engine Optimization (SEO) is a big deal. Large companies even hire SEO consultants to boost their site ratings.

To improve your webpage ratings, first you got to have clear idea about Search Engine Optimization. It's basically about optimizing your website so you will obtain a high search engine results position. For people to find your site via a search engine, the site will require a high Search Engine Results Position (SERP). This means when they search keywords phrases, they will find you site page on the first page of the search engine results.

However it is not easy to do so, several techniques are applied everyday by thousands of people to make their website appear in top 10 list. Here are few essential techniques to boost your ratings on internet:

SEO Friendly URLS: Your domain name should also be easy to spell & easy to remember.

Keyword Phrases: Use keywords that are being searched for, add keyword synonyms to your content to boost ratings.

Great Site Design: If your site in not attractive, chaotic or even cheesy looking then all your effort for SEO will go to waste. It's important to have great Design if you want visitors to be impressed & visit your website again.

Quality Content: Quality content will bring people back. Content should be written with keyword phrases in mind. It's good to change the content after appropriate time so content after a while won't appear monotonous.

Start a Blog: Having your own blog boost not your image but give your potential clients some confidence to initiate business with you. Besides, it's a good way to know what other people say or suggest about your site or business. Reading & commenting on other blogs can also increase your exposure & help you acquire new links. Besides this, it's good to be patient. As results can not be achieved overnight plus SEO algorithms change regularly so SEO requires long term requirement & commitment.

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We have worked with IDS for over 3 years now, getting almost all of their services including my website, their search engine ranking, local listings, mobile websites and now we have just started a Facebook campaign. I have always been very impressed with their results on their claims, their follow up and best of all, their open approach to direct communication. I rely on them to provide me what I need to be successful online and they never fail to meet this goal. They guaranteed two keywords on page one, but got 32 keywords on page one! I have often stopped by their office and I am always greeted with warm hospitality from the staff. They are always happy to walk me through what they have been doing. Andy and the team are friendly, highly experienced and get the work done. - S & G Cleaning Services
IDS has been there to support my business throughout the years. My business requires frequent updates and strong marketing as the day camp approaches and the whole team has worked with me to continue to grow my business. They have a strong knowledge and  great consulting skills to help continue to grow my website. I would highly recommend this company to anyone who needs help getting found online, they got over 1,000 of my keywords on page 1 over the various different search engines, which I really didn't think could be done! They went far beyond my expectations  -- Barry Wasserman, Eagle River Day Camp
Chocolate Lovers’ Club would like to thank you for all your help! You’re all very knowledgeable of what you do, and are always there to answer any questions we may have. The mobile site you made for us looks wonderful! We couldn’t have picked a better company to help us with everything we needed! -- Chocolate Lover's Club
Dora and her firm (IDS) designed the website for our statewide association (www.njava.org) and I must say that I was extremely impressed with how she and her team were able to take my simple idea and make it look so professional. They were efficient, timely, and most importantly easy to work with for someone that had very little web design experience and couldn't really tell them what I wanted. I would recommend Dora to anyone, big company or small non-profit, who is looking for a great firm to handle your web design needs.I will certainly be going back to her in the future -- Mike Ferguson
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