General guidelines on website design

January 2014

Here are some key guidelines to keep in mind when designing a site:

Look at your website as a continual advertisement. Make your site work like an attractive and eye catching ad.
Leverage or coordinate existing branding with the site, such as current logos and colors. It is important that you communicate one look and feel throughout multiple marketing channels.

Your website should be pleasing to the eye and easy to navigate. Users should know where they are on the site at all times. They should be able to find what they are looking for quickly and efficiently.

People should feel the site is fresh and update, it shouldn't feel the site was built 10 years ago. The colors and layout should have a good flow and compliment one another.

A website should make you money; there must be a purpose to the site so users have a call to action. For example, selling product/service or collect/view contact information, after viewing the site the visitor should have a clear path of what to do next.

We are experts in web design and we are happy to work with you to create your perfect site! Your Vision. Your Site.

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